OA RUGBY
Deliverables:
Game Promotions
email newsletter
YouTube Channel design
Old Albanian RFC is a National League Two South Rugby Union team in St Albans, Hertfordshire. Running 4 senior Men’s teams, an Academy, a Mini & Junior section with about 900 players between Under 5s and Under 18s and a Ladies (OA Saints) and Girls section all playing in competitive leagues.
The design of the YouTube channel was a big boost for the community and supporters of OA Rugby. It meant the game could be filmed, edited and uploaded so fans could watch it at their own leisure. With the popularity growing, interviews with players and staff were also uploaded to create a more personal and family friendly feel.
The design of the posters was kept dynamic depending on their promotion.
The main source of advertising to promote each game was a poster pinned up in their club house. To help enhance the communication to their members a mailchimp account was set up to their 2000+ members. This was integrated into Facebook and Twitter.
