HAPPY BAKES HAPPY CAKES

Deliverables:

Logo
Brand Identity

Happy Bakes Happy Cakes is the brain child of Georgia Kirkpatrick. Georgia creates bespoke celebration cupcakes, cakes and cakesicles.

The distinct Happy Bakes Happy Cakes identity helped launch this start up business. It was kept simple and elegant with a hint of playfulness.

The identity developed so the packaging could be easily recognisable, with accompanying patterns to distinguish each variety of flavours.

The patterns have responded to the flexibility of the brand and can be adapted to various situations. The use of simple geometric shapes give this a distinctive visual look.

With primary use on various social media platforms the brand adapts well to the environment.

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